Influencer Marketing: Word of Mouth Gone Wild

If you have not yet heard of social media Influencers or influencer marketing, you’d better wake up and take notice! Why? Well, with 10.7 million hashtags on Instagram alone, they’re the fastest-growing business marketing trend to hit the online world since the advent chatbots.

Influencers (or Directors of Culture as we prefer to refer to them) are the new kings and queens of product, service and brand endorsement. By virtue of their popularity and authority as thought leaders on social media, they influence hundreds, if not thousands, of their own followers and their followers’ followers, to jump aboard whatever they’re passionate about. Whether they’re promoting an idea, product or destination, it all happens with just a handful of well-considered posts.

When collaborating with brands for strategic reasons, gold is what they turn everything to. Depending on the goal, the content create can assist companies in making sales; creating awareness. stimulating interest in a product, service or event; initiating conversation; reaching a niche market; engaging a new audience; increasing a social media following… and so it continues and goes around the block!

Everything they do is centred around your brand and your marketing intentions. Best of all, they’re excellent value for money. Minimal effort on your part, maximum rewards yielded. But finding the right influencers who are the right fit for your brand isn’t easy. It takes time if you don’t know who to look for time that you could be using more productively elsewhere.

For this purpose, we’ve developed Coffee’s new Influencer Marketing package. We determine those key tastemakers with influence over potential clients in your marketplace, and engage with them to align marketing efforts around your business activities at the present moment.

Our Influencer Marketing package enables you to tap into this profitable market by:

1. Getting you connected with the correct influencers
2. Building public interest
3. Extending brand reach through social media
4. Delivering targeted campaigns to niche groups
5. Monetising the influencer’s online space

When you collaborate with a Coffee Creative Studio influencer, your campaign is #SUCCESS written all over it. We can assist you in reaching out to one of the fastest expanding consumer groups, Generation Z and their socially engaged predecessors. Contact us and we’ll assist you in getting under the influencer today.